Are your social channels helping or hurting your childcare centre?

There’s no denying that we live in a digital world, where social media rules supreme.

What families see on your social channels will immediately shape their opinion of your childcare centre – often before they even call you or walk in the door. That’s why it’s incredibly important to generate and share valuable content on a regular basis.

However, planning, creating and collating content for all those different channels can be exhausting.

We hear you, which is why the team at Enrolment Hub who love creating childcare & daycare management solutions have developed a FREE Social Media Content Cheat Sheet with 21 simple-to-capture post ideas designed specifically for childcare centres.

What are you waiting for? Download our Cheat Sheet today and get posting!

 

Why is social media important for childcare centres?

In this digital age, social media marketing is essential for the success of any business, and early childhood education is no exception. Social media can be an incredibly powerful tool that helps you to build trust, generate leads, and cultivate community loyalty for your childcare centre – only if it’s managed properly.

A well-maintained and engaging Facebook page with a strong following can be a powerful marketing tool for generating positive word of mouth, nurturing leads, telling your story, and generating enrolments.

In the same way, a neglected and abandoned page can cause a family to second guess your centre, wondering why there aren’t reviews or pictures, and creating a sense they can’t trust you with their child.

With the average Australian using social media for approximately 2 hours and 4 minutes per day, it’s important to engage with your customers (families) where they are by publishing thoughtful and appealing content. This will allow you to establish a way to communicate, meet family needs and build trust on a personal level before a family walks through the door.

 

21 easy post ideas for your social media posts

Generating the multitude of engaging, exciting, and interesting content that is required to keep your social channels active has become almost a full-time job for many Centre Directors and Providers.

Whilst it can be lots of fun, it’s also hard work – taking thought, creativity, originality and importantly time (lots of time) out of an already busy week.

That’s why we’re sharing 21 easy post ideas to help you generate the content that you need easily! Split into 4 different categories, these post ideas will allow you to gather a vast array of content for your social channels whilst going about your day.

Take the stress and anxiety out of content generation and download our Social Media Content Cheat Sheet today!

 

Combine it with our other FREE childcare social media resources!

 

Canva Social Media Templates

With social content, inevitably comes the creation of graphics for each post. Reinventing the wheel and creating a new graphic every time you post is time-consuming. Take collateral design and brand cohesion into your own hands with our done-for-you Canva Social Media Templates.

Because of its drag-and-drop system, you don’t need to be a Graphic Designer to create something beautiful in Canva. You can even upload your own brand kit (think logos, fonts, images, and colours) to ensure that whatever piece you create, it’s always on-brand – no matter who in your team is creating it.

 

 

Social Media Content Calendar

As a Childcare Provider, you need to create digital and social content that people find interesting and valuable to attract them to you and make them WANT to enrol their child with you.

Using Enrolment Hub’s Social Media Content Calendar can help you to develop a clear plan of what to post, and when – taking the guesswork out of your content plan and relieving some of that burden from your plate.

 

 

Short on time? Enrolment Hub are here to help!

Don’t have the time to create your childcare marketing content strategy or the actual content for posting?

Working with our Marketing Team, Enrolment Hub can create a tailored marketing, content and SEO strategy that will elevate your centre from your local competitors.

Enrolment Hub would love the opportunity to discuss how we can partner with you to deliver industry insights and fantastic results for your Childcare Centre. So don’t be afraid to reach out to our Marketing team at marketing@enrolmenthub.com or give them a call on (02) 8123 2300 and also take a look at all of the childcare centre services we offer.

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