Imagine this: a parent calls your childcare centre, eager to find a spot for their child, but your team is too busy to answer promptly. The call goes to voicemail, and by the time you respond, the family has already moved on to another centre.
It’s a missed opportunity that could have led to a new enrolment—and it happens more often than you might think.
At Enrolment Hub, we know how critical it is to handle childcare enquiries effectively, and we’re here to share our proven strategies to help your centre thrive.
With over 150 years of combined experience and a track record of supporting 150+ childcare centres across Australia, Enrolment Hub has mastered the art of enquiry management. Our specialised team achieves an impressive 88% lead-to-tour conversion rate, ensuring that every enquiry becomes an opportunity for growth.
Let’s dive into how you can handle childcare enquiries like a pro and turn interested parents into enrolled families.
Why Effective Enquiry Management Matters for Your Centre
Every enquiry is a potential new family for your centre, but mishandling these first interactions can cost you dearly. Did you know that 97% of parents search online for childcare options, according to the Australian Children’s Education & Care Quality Authority (ACECQA)? If they don’t receive a timely, professional response, they’ll quickly move on to your competitors. Effective enquiry management not only boosts your occupancy but also builds trust, setting the tone for a positive relationship with families from the very start.
Top Tips to Handle Childcare Enquiries Like a Pro
Here’s how you can transform your enquiry process and achieve results that rival Enrolment Hub’s high conversion rate:
- Respond Within Seconds, Not Hours: Answer every call within 3 seconds—yes, seconds! Quick responses show families you’re attentive and reliable. At Enrolment Hub, we ensure no call goes unanswered, a key reason for our high conversion rates.
- Personalise Your Approach: Treat every enquiry as unique. Listen to parents’ needs, address their concerns, and tailor your responses to build a connection. This personal touch can make all the difference in converting a lead.
- Follow Up Consistently: Don’t let leads slip through the cracks. Set reminders to follow up within 24 hours if a parent doesn’t book a tour immediately. Consistency keeps your centre top of mind.
- Showcase Your Centre’s Value: Highlight what makes your centre special—whether it’s your nurturing environment or unique programs. Invite parents for a tour to experience it firsthand.
- Track and Analyse Your Enquiries: Use a CRM to track enquiry sources, response times, and conversion rates. This data helps you refine your process and focus on what works best.
The Consequences of Poor Enquiry Management
Let’s be honest—poor enquiry management can hurt your centre’s growth. A delayed response might lead to a missed enrolment, while an unprofessional interaction can damage your reputation. In a competitive market, where families have plenty of options, these missteps can result in empty spots and lost revenue. On the flip side, mastering how to handle childcare enquiries can boost your occupancy, improve family satisfaction, and even enhance word-of-mouth referrals.
How Enrolment Hub Can Help You Handle Enquiries Like a Pro
At Enrolment Hub, we take enquiry management to the next level. Our dedicated Australian team ensures every call, email, or message is handled with professionalism and care, achieving that 88% lead-to-tour conversion rate across 150+ centres. We provide detailed tracking, streamlined processes, and a professional image that builds trust with families—all while reducing the administrative burden on your staff.
Curious about streamlining other aspects of your centre? Check out our enrolment management service to save time and boost revenue.
Take Control of Your Enquiries Today
Don’t let missed enquiries hold your centre back. With the right strategies—or with Enrolment Hub’s expert support—you can handle childcare enquiries like a pro and watch your occupancy soar.
Ready to achieve an 88% conversion rate and grow your centre?
Visit our blog on increasing enrolments now to discover how our enquiry management service can transform your process.
Let’s turn every enquiry into a success story for your centre!
Enrolment Hub – Your Partner
Enrolment Hub offers a comprehensive range of services, including childcare administration, early learning centre management solutions, childcare centre enrolment, early learning centre marketing solutions, new child care centre support, childcare software management, early learning centre resources, vacation care management, early learning centre enquiry support, and child care consultants
