We asked Ben Williams, General Manager of Mission Australia Early Learning to provide his thoughts on working with Enrolment Hub.

Here is what he had to say.

What challenges did you need to solve and how were these challenges affecting the business prior to working with Enrolment Hub?

Our organisation was struggling with ensuring that we were successfully converting enrolment leads to enrolled places. Our waitlist had little visibility and often enquiries were left unattended. In an oversupplied market we had experienced a two-year downturn in occupancy and needed to invest in an enrolment acquisitions and retentions strategy to help recover occupancy growth across our services.

How did you benefit from using Enrolment Hub services?

The two-year downturn in occupancy was successfully reversed with a return to YOY growth in the 2018 calendar year, returning to 5% YOY growth for the beginning of the 2019 year and consolidated portfolio level.

We also undertook a partnership with Enrolment Hub to deliver marketing functions for our business in an effort to boost potential leads in focus services in a sustainable a local market-driven way.

What results did you see when using Enrolment Hub services? What measurable benefits did you see?

The biggest value add for MAEL was knowing that supply chain from enquiry to sales was being undertaken centrally. This took some time for services and managers to adapt to however it ensured that we were maximising our placement in each individual setting. Transitions and room configurations were managed to market demand and we had quick follow-up times from initial enquiry, to tour and subsequent enrolment. In addition, the re-enrolment process was significantly less stressful for the organisation and was started well ahead of the competition.

What would you tell others who might be considering Enrolment Hub services? Would you recommend Enrolment Hub?

The childcare sector is feeling the effects of large-scale investment and development outstripping demand over the last three years.

To ensure occupancy growth continues organisations need to be innovative and nimble and adjust traditional expenditure to prioritise the acquisition of enrolments. With more choice for families and greater competition, a sales team is absolutely essential in securing enrolments ahead of the competition. I would wholeheartedly recommend the enrolment hub and their team.

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