Child Care Centre Communication

 

Whether it’s building relationships with new families, marketing your centre, sharing information with enrolled families, or simply wanting to correspond clearly with childcare enquiry – communication is the cornerstone.

But, let’s face it, time is precious

So it’s important to find tools that will help you to communicate quickly whilst still maintaining that personable touch.

That’s why we’ve curated our top 4 communication tools guaranteed to help you streamline your communication channels and get your message across quickly and clearly at your childcare centre.

We’re also sharing a few free childcare centre resources along the way to help you jumpstart your communication overhaul!

So, let’s get down to business.

Here are our favourite communication tools we like to use at Enrolment Hub

1. Customer Relationship Management Tool

Utilising a Customer Relationship Management tool (also known as a CRM) will help to automate the management of your enquiries and save you hundreds of hours spent gathering, responding to, and moving new enquiries through the enrolment pipeline.

Working with early learning providers Australia-wide, we have used ELMS, Childcare CRM, LineLeader as well as a range of the built-in CRMs within some CCMS programs.

Each program has its own set of unique pros and cons, however, what they will all do is allow you to collect enquiries in one place, personalise email and text templates, automate communication as families move through stages in the enrolment journey, and track your most important daily tasks at a glance. Several, such as Childcare CRM and LineLeader, will also allow you to integrate real-time tour booking capabilities onto your website (saving you even more time!).

If you want to give this process an even greater personal touch, why not engage an Enquiry Management Team like Enrolment Hub? Working as your own personal reception team, our experienced Enrolments Consultants will connect with your potential new families, convert their enquiries to centre tours and maximise your enrolment opportunities – ultimately helping your business and team to thrive. They will also build personal relationships with families, analyse trends impacting conversion success, and help you convert new leads into enrolments in record time.

 

2. Grammarly

There’s nothing worse than seeing a piece of communication like an email, sign, advert or EDM with a spelling error in it – especially when that piece of communication has come from an early education provider! Everyone is human, and spelling, grammar and clarity errors happen. That’s where a program like Grammarly can come in very handy!

Grammarly uses artificial intelligence to help eliminate typos and grammatical errors whilst also showing you how to improve the clarity, delivery, and effectiveness of your writing. You simply download the app to any device, and it will begin to review your writing on Word, Outlook, Facebook, LinkedIn, websites, and all your other favourite sites.

3. Post Enquiry Sequence Tool

Having a clear and comprehensive post-enquiry contact strategy and nurture program is essential when it comes to consistently converting your enquiries into booked centre tours and (hopefully) into new enrolments.

If you’re not already using a CRM, programs such as Mailchimp, Klaviyo and even Zapier can help to facilitate this for you, by utilising their pre-built customer journeys that have been specifically designed to take customers from enquiry to confirmation. These journeys will ensure that your new enquiries are consistently nurtured from the moment they enquire at your centre – without you having to think about it.

The good news is, we’ve kickstarted this process for you with our free childcare email templates designed to get you up and actively nurturing your enquiring Families today. Simply download the templates and get nurturing.

 

If you’re ready to take this one step further and make some serious enrolment gains, it might be time to investigate partnering with an Enquiry Management Team such as Enrolment Hub. Although these customer journeys provide a great place to start, they do need to be manipulated to ensure the process works for you and your prospective families.

 

4. Canva

You don’t have to be a Graphic Designer to create something beautiful with simple and easy design tools such as Canva.

Utilising a drag-and-drop system, Canva allows you to easily create cohesive and polished communication assets such as posters, social posts, signs, digital ads, videos and so much more for your centre and it’s marketing campaigns! You can even upload your own brand kit (think logos, fonts, images, and colours) to ensure that whatever piece you create, it’s always on brand – no matter who in your team is creating it!

In our experience, it pays to go pro – you can check out the pricing structures here.

These FREE Canva social content templates from our Childcare Resource Hub will help you to kick-start the creation of your brand assets to create consistent and striking social media posts that will have families sitting up and taking notice!

So, there you have it. Our top 4 tools for any Centre Manager and Provider to utilise when communicating with families. If you have any questions, or want to learn any more, our team are always ready to chat. Simply get in touch with them here.

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