Is your childcare centre’s social media presence driving enrolments, or is it falling short?
In today’s world, first impressions often happen online. Families are forming opinions about your centre based on what they see on your social channels—well before they make contact or step inside your doors. If your social media isn’t regularly updated with valuable content, it may hurt your centre’s credibility.
Managing multiple channels can be overwhelming, but Enrolment Hub is here to help! We’ve created a FREE Social Media Content Cheat Sheet with 21 easy-to-capture post ideas for childcare centres. It’s your secret weapon to keep your content fresh, engaging, and relevant.
Why wait? Download your copy today and start connecting with families like never before!
Why is social media so vital for childcare centres?
In today’s digital-first environment, social media is crucial for establishing trust, generating new leads, and building loyalty within your community. A well-maintained page filled with engaging content is key to spreading positive word of mouth, nurturing leads, and encouraging enrolments.
On the flip side, a neglected page can raise red flags, causing families to second-guess your centre. They may wonder why there’s a lack of reviews, pictures, or engagement—and whether they can trust you with their child’s care.
Considering the average Australian spends around 2 hours and 4 minutes on social media daily, it’s critical that your centre actively engages with potential families through thoughtful and appealing posts. This will help you build relationships, establish trust, and communicate effectively with prospective families well before they ever set foot in your centre.
21 easy post ideas for your social media posts
Generating the multitude of engaging, exciting, and interesting content that is required to keep your social channels active has become almost a full-time job for many Centre Directors and Providers.
Whilst it can be lots of fun, it’s also hard work – taking thought, creativity, originality and importantly time (lots of time) out of an already busy week.
That’s why we’re sharing 21 easy post ideas to help you generate the content that you need easily! Split into 4 different categories, these post ideas will allow you to gather a vast array of content for your social channels whilst going about your day.
Take the stress and anxiety out of content generation and download our Social Media Content Cheat Sheet today!
Combine it with our other FREE childcare social media resources!
Canva Social Media Templates
With social content, inevitably comes the creation of graphics for each post. Reinventing the wheel and creating a new graphic every time you post is time-consuming. Take collateral design and brand cohesion into your own hands with our done-for-you Canva Social Media Templates.
Because of its drag-and-drop system, you don’t need to be a Graphic Designer to create something beautiful in Canva. You can even upload your own brand kit (think logos, fonts, images, and colours) to ensure that whatever piece you create, it’s always on-brand – no matter who in your team is creating it.
Social Media Content Calendar
As a Childcare Provider, you need to create digital and social content that people find interesting and valuable to attract them to you and make them WANT to enrol their child with you.
Using Enrolment Hub’s Social Media Content Calendar can help you to develop a clear plan of what to post, and when – taking the guesswork out of your content plan and relieving some of that burden from your plate.
Short on time? Enrolment Hub are here to help!
Don’t have the time to create your childcare marketing content strategy or the actual content for posting?
Working with our Marketing Team, Enrolment Hub can create a tailored marketing, content and SEO strategy that will elevate your centre from your local competitors.
Enrolment Hub would love the opportunity to discuss how we can partner with you to deliver industry insights and fantastic results for your Childcare Centre. So don’t be afraid to reach out to our Marketing team at marketing@enrolmenthub.com or give them a call on (02) 8123 2300 and also take a look at all of the childcare centre services we offer.
Enrolment Hub – Your Partner
Enrolment Hub offers a comprehensive range of services, including childcare centre administration, early learning centre management services, childcare centre enquiry, early learning centre enrolment, childcare centre marketing solutions, new child care centre support, childcare software management, early learning centre resources, vacation care management and early learning centre consultants
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