Are you looking for ways to make your life easier? Are you wanting to simplify some of your processes so you can get more done in less time?

We hear you loud and clear.

That’s why we’ve created a range of free childcare marketing resources to make your life easier – to automate many of your enquiry and marketing processes allowing you to reclaim time in your week whilst still connecting with your prospective families and community.

So, what are you waiting for? Let’s dive in and see what each resource can do for you.

 

Social media content calendar + Canva templates

What will it do? Simplify the creation of your social content

Why is it important? There’s no denying that we live in a digital world, where social media rules supreme. Social media is an incredibly powerful tool that can help build trust, generate leads, and cultivate community loyalty – but creating content for all those different channels can be exhausting. As a Childcare Provider, you need to create digital and social content that people find interesting and valuable to attract them to you, and make them WANT to enrol their child with you.

So why not jumpstart your childcare content marketing process and download our free social content calendar here and our social content templates here. Don’t have the time to create your childcare marketing content calendar or the actual content for posting? We can help you with that too, just get in touch here!

 

Childcare SEO checklist

What will it do?: Help you be found by families looking for childcare in your area.

Why is it important?: SEO is the process of maximising the number of visitors to your website by ensuring your website appears highest on the list of results returned by a search engine (like Google). By ranking highest, that means more visibility from families looking for childcare in your area, more traffic to your website and more opportunities to convert interested families into enquiring families – and hopefully enrolled families. It is the most viable and cost-effective way to reach new families.

Often SEO can seem a bit overwhelming, so we’ve taken the guesswork out of the process with our free Childcare SEO Checklist! You can also learn more about the process here.

 

New Enquiry Email Templates

What will it do? Ensure your service is the only choice when a family begins the enrolment process. 

Why is it important? At its core, managing your new enquiries and waitlist is all about offering a personalised approach to each Family’s childcare enrolment journey. Through a consistent and strategic nurture strategy (beginning at that very first point of contact), you can begin cultivating loyalty in your service, incrementally building the know, like and trust factor over time to ensure your service remains at the top of their list when the time comes to enrol.

Work smarter, not harder with our free childcare email templates and get up and actively nurturing your enquiring families today. Looking to outsource this process? We can help you with that too here. 

 

Childcare Occupancy Forecaster Calculator

What will it do? Provide you with a crystal ball into your occupancy 3 months down the road.

Why is it important? Forecasting your childcare enrolments and occupancy provides clarity on what the road ahead looks like for your centre – which is especially important as you look to move, expand, or transition children. Do you have the waitlist and enquiry stream ready to support the changes when they come? Our Occupancy Forecaster Calculator will tell you. Often seeing the numbers in black and white will help you to focus your energy, attention and refine your marketing strategy to mitigate any challenges you might foresee down the road.

You can download the Childcare Occupancy Forecaster Calculator here.

 

CCS Optimisation Guide (this is a paid resource)

What will it do?: Build your occupancy and increase your revenue without spending a fortune.

Why is it important?: Often families are underutilising their Child Care Subsidy entitlements and don’t even know it. Help families maximise their CCS entitlements by easily implementing Sessional Care. Sessional Care is incredibly beneficial to both Families and providers – it really is a win-win for everyone! Families are able to better utilise the subsidies they receive from the Federal Government and feel like they are getting the most bang for their buck by only paying for what they use. They enjoy the flexibility Sessional Care affords them and have the opportunity to pick up additional days for often minimal increases in the gap fee. In turn, you may be able to increase your occupancy and revenue with these additional days, or casual day bookings and may even be able to lower staffing costs at the beginning and end of a day.

Introducing Sessional Care doesn’t have to be hard. Download our all-in-one guide to help you traverse the complexities of the Childcare Subsidy and successfully implement sessional care at your Centre

 

There you have it. 6 super useful and simple childcare marketing resources designed to take the guesswork out of your enquiry and marketing processes, hopefully giving you back more time in your day!

Ready to get started? You can download them all here.

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