Be found, by the right people, at the right time when it matters most.

For most childcare services, this means having a strong online presence and digital advertising strategy. But with so many digital marketing opportunities (that are also constantly changing), it can be overwhelming to know where to start.

To cut through the noise, we’ve curated our top 7 must-have digital marketing tools guaranteed to get your digital strategy up and running quickly.

And because content sits at the heart of any successful childcare digital marketing strategy, we’ve also created FREE social content templates to give your content strategy a head start!

So, let’s get down to business. Here are our top 7 digital marketing tools every childcare centre should be using.

1. Canva

Take collateral design and brand cohesion into your own hands with Canva.

Canva offers thousands of easy to edit templates that you can utilise to create striking and polished advertising assets, signs, digital ads, videos and so much more! Because of its drag and drop system, you don’t need to be a Graphic Designer to create something beautiful. You can even upload your own brand kit (think logos, fonts, images, and colours) to ensure that whatever piece you create, it’s always on-brand – no matter who in your team is creating it!

Kick-start the creation of your brand assets by downloading our FREE Canva social content templates here!

2. Mailchimp

Utilising one of their pre-built customer journeys, Mailchimp can help you create a clear and comprehensive post-enquiry nurture strategy. Through consistent (and automatic) contact at differing stages of a family’s journey, you can increase the likelihood of converting enquiries into booked Centre tours and (hopefully) into new enrolments.

Although Mailchimp customer journeys provide a great place to start, they do need to be manipulated to ensure the process works for you and your prospective families. If you’re ready to take this one step further and make some serious gains, it might be time to investigate partnering with an Enquiry Management Team.

3. Grammarly

Grammarly uses artificial intelligence to help eliminate typos and grammatical errors whilst also showing you how to improve the clarity, delivery, and effectiveness of your writing. You simply download the app to any device and let it do its thing – because there’s nothing worse than seeing an email, ad, sign or EDM from an early education provider with a spelling error in it.

4. Meta Business Suite (for Facebook/Instagram)

Meta Business Suite centralises your digital marketing and advertising activities in one place, saving you time and stress. Once connected with your Facebook and Instagram profiles, Meta Business Suite makes it easy to create and schedule your social content (including stories!), view notifications and respond to comments/messages quickly and importantly create and schedule ads for your centre. They’ll also provide helpful insights to optimise your efforts as you go.

Using Facebook and Instagram advertising offers the potential to create highly targeted advertising campaigns to boost engagement, increase brand awareness, drive traffic to your website, and increase new leads. Whilst it can be easy to set up, it does take time and training to create effective campaigns that generate real-time results. If you’re having trouble, shoot our Marketing Team email and let’s have a chat.

Why not get started with your content strategy by utilising our FREE social content templates. Simply download them here.

5. Google Analytics

Google Analytics allows you to gain greater insights into your childcare centre’s website, marketing funnel, and customer base. It can tell you how many people are viewing your website, how they found you, what they’re looking at, for how long, their demographics, how many website visitors convert to new leads – the list goes on.

These insights can help you improve your content marketing, better understand your enquiring families, and allow you to make informed decisions about your marketing strategy and budget by letting data drive your strategy.

6. Google Ads and Google My Business

More often than not, the number one new enquiry source for our clients is Google. With Centre location one of the MOST important factors for Families, every Centre should have a Google My Business listing (so you show up on maps and local listings) and local geo-targeted Google AdWord search campaigns live and optimised regularly to drive enquiries.

While setting up a Google Business Listing and Google Ads account is fairly simple, it’s important to choose the correct keywords, create effective ads, target your location, and optimise your campaigns to ensure you achieve the lowest cost per conversion. Not an easy thing to do, so call in the experts – chat with our Marketing Team about how they can help you maximise Google Search to drive new enquiries.

7. KindyNow

KindyNow’s all-in-one platform offers a complete suite of digital marketing tools designed to grow your childcare bookings, enquiries, occupancy, online reputation, revenue and more with powerful, automated campaigns. Their smart integration links your childcare service to their machine learning technology, unlocking new ways to anticipate family’s needs, and enabling you to launch relevant automated campaigns.

Paired with the KindyNow app, you can create fine-tuned, custom campaigns focused on your childcare business needs to drive results when you need them most.

So, there you have it. Our top 7 digital marketing tools every childcare centre should be using. If you have any questions or want to learn any more, our team are always ready to chat.

Simply get in touch with them here.