Are you actively marketing your childcare service to generate new enquiries? Are you nurturing the relationships with these enquiring Families to slowly secure an enrolment over time?

Sort of?

Before you start throwing large amounts of money at childcare marketing and advertising to acquire new leads – it’s time to STOP and look at how (if at all) you’re connecting with your leads to increase enrolment conversion rates and make your advertising efforts effective.

The good news is, we’ve kickstarted this process for you with free childcare email templates to get you up and actively nurturing your enquiring Families today.

 

Why is actively managing your childcare enrolment enquiries so important?

At its core, managing your childcare enquiries and waitlist is all about offering a personalised approach to each Family’s childcare enrolment journey. From their very first point of contact, you want to begin cultivating loyalty in your service, incrementally building the know, like and trust factor over time to ensure your service remains at the top of their list.

Families have more choices than ever before about where to enrol their child/ren. According to Childcare CRM, most Families inquire with 5-7 different services, book tours with 3-4, and then contemplate between 2-3 before making their final choice.

Through a consistent and strategic nurture strategy (beginning at that very first point of contact), you can ensure that your service remains at the forefront of their mind throughout their childcare enrolment journey. “It’s about working smarter, not harder to achieve the occupancy growth that will see your service thrive in this new competitive landscape” says Enrolment Hub Founder Jane Monaghan.

So how do you do this? By creating a queued set of engaging emails that are sent to an enquiring Family at specific moments in their childcare enrolment journey – connecting them with your brand, building up trust until they’re ready to enrol.

So, to get you started, we’re sharing our top three email templates that every service should be using – for free!

Simply download the email templates and start nurturing your Families today!

 

Breaking down the childcare email templates

1. The welcome email

Your welcome email should be sent as soon as a new Family enquires with your service – whether that’s through your website, in-person or on the phone.

It should acknowledge their enquiry, include information on your service and provide an indication of what the next steps will be. You can also take this one step further and include visually attractive attachments (like a small enrolment brochure) to the email that will help to create a lasting impression.

We have a guide here to help you create the perfect enrolment brochure.

 

2. The follow up email

Have you tried to contact your new lead a couple of times, but they’re not picking up the phone? It’s time to send a follow up email.

This email should acknowledge that you have been trying to touch base with them and show that you’re keen to make contact. It should also provide them with some possible options including booking a tour, organising a call with you, or simply remaining on the waitlist until they’re ready.

 

3. The post-tour email

It’s time to seal the deal. Your new Family has toured your service, you have built a connection with them, now it’s time to turn that connection into an enrolment.

Your post-tour email should thank them for joining you on a tour, include answers to any additional questions or areas of interest and explain to them exactly how they can enrol from here.

 

Your goal after every tour is to convert the Family to an enrolment, and this email will provide them with a clear path to follow to make that happen.

If you want to take your relationship nurturing one step further and amp up your conversion rate, why not get in touch with our in-house Marketing Team today to help you create a unique nurture sequence designed specifically for your service and enrolment process?

They have extensive experience developing strategic and successful nurture strategies that consistently convert enquiries to enrolments.

You can get in touch with them here.

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