QLD Childcare Centre Market
For some time, we have been talking actively with our clients about the issue of oversupply and how to ensure their business is set up to thrive in this new landscape. With QLD having the highest growth rate of new services entering the market last year, competition is only set to increase over the next few years and it’s time to understand the current state of your business, and how you can ensure it is set up to thrive in an increasingly tough market.
The first step is to understand how your business compares to your competitors.
Here we have compiled a quick snapshot so that you can start to build a picture of your service:
- In QLD the average Long Day Care service occupancy is 80% which is significantly higher than the national average service occupancy of 75%.
- Last year, QLD had 631 additional services enter the market, equating to is 28% of all new services nation-wide
- In QLD, only 31% of centres have an ‘Exceeding’ NQS rating. Services that receive an ‘Exceeding’ rating against the NQS achieve, on average, a centre occupancy of 87%. Those services that receive a ‘Working Towards’ rating have an average centre occupancy of 78%.
- On average, centralised enrolments team convert 72% of new leads to a booked centre tour compared with just 57% converted on average by Centre Managers – At Enrolment Hub, we convert 90% of our client’s new leads.
- On average, services receive between 20 and 31 new leads each month with higher enquiries received for smaller provider groups on average
So, are you in front of or behind your competitors? If you’re behind, it’s time to look at how you can differentiate yourself from your competitors to find an edge in the market. That’s where we come in.
At Enrolment Hub, we offer a service like no other in the industry, your own dedicated team of experienced Enrolments Consultants who are trained to ensure all enquiries are answered, families are moved through their enrolment journey quickly and occupancy is maximised.
Why not get in contact with Scott from our team to chat about how we can partner with you?
Share
